“Some years ago—never mind how long precisely—having little or no money in my purse”* I set out in pursuit of the great white whale known as “Ph.D.” and produced a dissertation which became a book. The book, like most academic books, sank with scarcely a review to mark its existence, although it resurfaced recently and surprised me a bit, but never mind. The point is: generally, no one cares about your scholarly book except other scholars, and frequently, not even then.
My colleagues in pop culture, however, make a little more noise. For example, Kim Paffenroth frequently blogs about reviews of his zombie books, and notes their amazon.com sales ranks. Film-reviewer Jeffrey Overstreet has ads for his fantasy novels and film-review book at the top of his website.
For Buffy Goes Dark…Lynne, James and I’ve got nothin’. The book’s Amazon sales rank is #150,843, so clearly it was not at the top of everyone’s Christmas list. However, some optimistic speculator is already offering a used copy for nearly twice the publisher’s price for a new copy. And it’s not even signed by Marti Noxon. Or me!
*From the opening of Moby-Dick, by Herman Melville. Thank you, Professor Rubin.